Amazon.com = “technology company”; // != “retailer”

A friend of mine recently interviewed for a fairly senior position at Amazon.com here in Seattle. So I did my networking bit gathering information and making introductions to help my friend assess this “match”.

Lest there be doubt in anyone’s mind, I can now assure you that Amazon acts like, and more importantly, sees itself as, a technology company. That retail thing they do is really just a test bed throwing off revenue that is plowed back into technology development. In tech circles around here, Amazon is seen as a peer to Microsoft, Google (which recently opened another Seattle office), Yahoo, and the like, because it behaves in much the same way in developing software products and buying smaller technology companies.

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